Our clients value our ability to create usable products of high aesthetic value.
Our user centred process combines user research and user testing but relies on the ability of our designers to empathise with the needs of all users. During our research, we generate illustrations and charts to help our research subjects understand the design issues and give us informed opinions. By reviewing concepts and prototypes as they are developed, we ensure the end result delights the user and minimises use errors.
At Maddison, we are frequently helping innovators to design completely new kinds of products to address unmet needs. It is often important to communicate these ideas to investors, potential partners and other stakeholders. We create visualisations in the form of “artist’s impression”, often showing the product in context by superimposing our designs over stock images.