Maddison supports clients to build the business case for a technology or product by understanding the user needs and the intended market. Working with partner companies, we provide technology guidance covering electronics, software and physics, as well as regulatory advice and IP strategy.
Usability Engineering – User Research
As a user-centred product development company, we ensure the user is at the centre of our design process. We conduct considerable user research early in the project using a variety of tools including contextual interviews, story boarding, stakeholder analysis, focus groups and workflow analysis. Whenever we can, we use early prototypes to review with users in order to gain valuable feedback quickly to inform the design. We follow a process based on IEC 62366 to conduct user research, assess risk areas and carry out formative evaluations to support regulatory approval.