Product usability is a key factor in success or failure of user interface design, so getting this right is a must. Maddison firstly ensure we have a deep understanding of the environment, user profiles, workflow and product functionality before embarking on the Graphical User Interface design. It is especially important with medical and scientific products, to match the clinical workflow and design for foreseeable misuse to ISO62366.
The graphical user interface must take account of the total user activity both on and off the device to ensure the complete workflow is supported. We create and execute interface designs to meet these needs and provide an enticing and rewarding look and feel for the user interface as a real product differentiator.