Our client Fuel 3D was leading the way in this field with their technology, but wanted working concept products to exhibit at a show in the US in very tight timescales. The product concepts needed to be new, bold and inspiring.
After a fast, intensive briefing on requirements, Maddison created alternative concepts based around the client’s technology and reviewed these with the client. The winning “Spider” idea was selected and then Maddison refined this, created the prototype design and specification, selected a supplier and got prototypes made and assembled to meet the deadline for the show. From design to prototype took just 15 days.
The result was an eye catching design which drew the crowds at the show to interface with the product.
At the same time we also conceived and designed another, smaller product for the range.