Suncorp’s brief was to design an eye catching, entry level ‘slide’ format Digital Enhanced Cordless Telephone to tough cost targets.
Maddison was responsible for the concept generation, styling, definition, colour study, and graphics. Working closely with Suncorp’s Far East engineering team, we quickly narrowed down to a single concept. This concept was then developed to achieve a rapid time to market. This Mango range of phones was launched at CES and promptly adopted by providers around the world. Maddison subsequently went on to design many phone platforms for Suncorp with great success.