Suncorp’s brief was to design an eye catching, entry level ‘slide’ format Digital Enhanced Cordless Telephone to tough cost targets.
Maddison was responsible for the concept generation, styling, definition, colour study, graphics and brand identity. Working closely with Suncrop’s Far East engineering team, we quickly narrowed down to choose the leading idea, worked this up and achieved the fastest time to market. This Mango range of phones was launched at CES and quickly adopted by providers around the world. Maddison subsequently went on to design a number of telecoms phone platforms for Suncorp with great success.