The requirement for this Nelsons branded product was to create a pill packaging solution for homeopathic remedies that would offer a very strong shelf presence to attract new customers. It had to be very easy to use and critically ensure that the user did not touch the pill as part of the homeopathic treatment.
Challenge and Development work
A key challenge was to design a reliable way to release a single pill on each press/click. This dispensing challenge proved to be a tough one that was solved with some truly pioneering product design. The result was a single click per pill solution that was extremely robust and designed so that the user could put a single pill in their mouth without touching it with their hands.
The final Clikpak pharmaceutical pill packaging product became ubiquitous with the Nelsons’ brand identity and could be found in almost every high street pharmacy. The design product won multiple awards including Star Pack, Design Effectiveness and Millennium Product.