The requirement for this Nelsons’ branded product was to create a pill packaging solution for homeopathic remedies that would offer a very strong shelf presence to attract new customers. It had to be very easy to use and, critically, ensure that the user did not touch the pill during dispensing.
Challenge and Development Work
A key challenge was to design a reliable way to release a single pill on each press / click. This dispensing challenge proved to be tough but was solved with some clever mechanism design. The result was a single click per pill solution that was extremely robust and allowed the user to dispense into the cap, permitting consumption without touching.
The final Clikpak pharmaceutical pill packaging product became ubiquitous with the Nelsons’ brand identity and could be found in almost every high street pharmacy. The design won multiple awards including Star Pack, Design Effectiveness and Millennium Product.