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Maddison play critical design role in creation of game-changing urinary diagnostic device

July 10, 2017 Medical

Forte Medical credit Maddison’s design experience

“Design is all, not just in the day-to-day, but in the nitty gritty of medical devices and the complex world of right-first-time medicine. In our case, excellent British design and manufacture is transforming healthcare across the world: do not underestimate the power of design….without the experience of Maddison Design, without the ingenuity and enterprise of our British manufacturing partners, this award-winning, game-changing MedTech innovation would never have seen the light of day.” ~ Giovanna Forte

A picture of the Peezy Midstream urine specimen collection device

Developed with Maddison, Forte Medical’s Peezy Midstream achieves 98.5% accurate urine specimen collection

Peezy Midstream is a highly engineered, simple-to-use funnel that achieves right first time analysis, diagnosis and treatment, minimising the load on hospitals and GP surgeries of retests, repeat appointments and other drains on resources. It also has the potential to reduce broad-spectrum antibiotic use through targeted prescribing, reduce incidence of sepsis and thereby save lives.

Maddison played an instrumental role in helping Forte Medical make this important medical innovation a reality. Creating a concept which was usable and innovative, and a mechanism simple and reliable enough to achieve their commercial goals. We supported Forte through design, prototyping and transfer to volume manufacturing, to produce a device which was distinctive and attractive to the NHS and other healthcare providers.

Our combination of user centred design, design for manufacture and a proven ability to find novel solutions for tricky problems is greatly valued by our clients. Whether you are designing a single use medical disposable, wearable device or laboratory instrument you’ll find Maddison is a partner you can rely on.

Maddison Limited is a product design consultancy with a passion for creating products for the medical, scientific, industrial and consumer goods markets that truly meet and exceed user expectations. We have been in the business of satisfying our clients and their target users for over 30 years with many design awards and ‘world’s firsts’ to our name.

More information

  • How design integrity can save lives in essential basic medicine.
  • More about Forte Medical’s Peezy Midstream.

Maddison Limited

Walnut Tree Yard, Lower Street,
Fittleworth, West Sussex, RH20 1JE
United Kingdom

Telephone +44 (0) 1798 865 711

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