Brief
Tampliners are the first innovation in tampons since they were invented in 1936. They were invented by gynaecologist Alex Hooi who, with over 30 years’ experience, realised that while the average woman will use around 11,000 tampons in her lifetime over a quarter of them are unsatisfied with their choice of product. With the mission of offering women more choice when it comes to period products, Callaly decided to totally rethink the tampon.
Callaly came to Maddison with the patented invention so they could collaboratively transform the idea into a comfortable, practical and manufacturable product.
Process
Following many design iterations and rounds of user trials, Maddison finalised the perfect shape for the mini-liner to be effective and comfortable to wear. They collaboratively selected the right materials and designed the virtual applicator shape, perfecting its fit, allowing the tampon to be removed easily, yet not be felt while in place.
Maddison then worked in partnership with a Cambridge based engineering company to develop the first UK production facility.
Result
Tampliners uniquely combines three components into one
1. An easy to insert high quality tampon, made with 100% organic cotton that won’t shed inside your body like other tampons can.
2. A soft mini-liner also made with 100% organic cotton that folds and tucks between the labia to provide extra security without the bulkiness of a separate pad.
3. A virtual applicator which joins the tampon and mini-liner together, and is worn inside your body, keeping the Tampliner perfectly positioned. This virtual applicator is made of a medical-grade breathable membrane which keeps your finger clean during insertion, then neatly wraps the used tampon upon removal.
See https: //www.calla.ly/gb/tampliner to learn how it works.
Product details
The tampliner is made in a sterile environment.
Callaly Tampliners are developed, manufactured, and packed in the UK, supporting British industry.
Available by customisable monthly subscription.
For more information and to join the waiting list, visit: calla.ly
