To create a strong family identity for a range of leading laboratory equipment products. An understanding of the environment of use was important to ensure the products were fit for purpose and durable.
We developed an exciting, contemporary design for the range. The laboratory equipment was made from “coolwall” aluminium and chemically-resistant plastic. The sloping facia of the instruments allows ease of use and good visibility of indicators. Most importantly, the rationalisation of displays, indicators and controls has allowed great economies of scale.