Every MedTech founder starts with the same belief. “We’re solving an important clinical problem, the market will recognise the value.” Unfortunately, that’s rarely enough. Every year, thousands of promising medical technologies are developed to address genuine clinical needs. Yet only a small proportion secure significant investment, achieve

The winners won’t be the companies with the cleverest algorithms. They’ll be the ones that earn trust. For the past few years, AI has dominated healthcare innovation. Every week brings another announcement about an AI-powered diagnostic tool, clinical decision support system, imaging platform or digital health solution promising to transform