It has been over 20 years since Maddison created the design for the iconic Parker Reflex pen, but it still looks at elegant and timeless today as when we created it. 

However, the true testament to its design is its longevity and the hundreds of thousands of pens sold.

To quote Raymond Loewy, one of the fathers of Industrial Design The most beautiful curve is a rising sales graph.

 Read more about our approach to Industrial Design here