Artificial Intelligence is transforming industrial design; promising faster iterations, predictive insights, and near-limitless creativity. But in MedTech, where safety, compliance and empathy define success, leadership teams face a harder question: how can we harness AI without compromising human-centred design and regulatory integrity? At

When I started Maddison nearly forty years ago, medical design looked very different from today. Most devices were mechanical, standalone, and single-purpose. Materials were limited, regulations were evolving, and the word “usability” was hardly part of the conversation. Today, the picture couldn’t be more different. Devices talk to each other