24/03/2026
General
What It Really Costs to Bring an IVD to Market
Every time an inventor shows me a new point‑of‑care in‑vitro diagnostic (IVD) idea in the lab, I love the energy. The spark in someone’s eye when they believe they’ve built the next breakthrough test? It’s infectious. But nearly immediately — sometimes before we’ve even finished introductions — the first question comes: “So… how much is this going
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17/03/2026
General
When Design Drives Value: How Maddison Helped Turn Niji™ into a £90M Platform
In MedTech, breakthroughs rarely fail because the science is wrong. They fail because the product doesn’t translate into the real world. That gap, between technical possibility and practical usability, is where value is either created or lost. The Niji™ platform is a clear example of what happens when that gap is handled properly. Working with
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