The winners won’t be the companies with the cleverest algorithms. They’ll be the ones that earn trust. For the past few years, AI has dominated healthcare innovation. Every week brings another announcement about an AI-powered diagnostic tool, clinical decision support system, imaging platform or digital health solution promising to transform

Why the companies winning tomorrow treat design as a strategic advantage, not a service For many organisations, design still sits somewhere between engineering and marketing. It is brought in once a product concept has been approved, a specification written and a budget signed off. That approach belongs to another era. Today, design has become a