When I started Maddison nearly forty years ago, medical design looked very different from today. Most devices were mechanical, standalone, and single-purpose. Materials were limited, regulations were evolving, and the word “usability” was hardly part of the conversation. Today, the picture couldn’t be more different. Devices talk to each other

When you’ve spent over four decades designing medical products, you learn a few things, some the easy way, most the hard way. You learn that innovation rarely follows a straight line. You learn that technology alone doesn’t make a product successful. And above all, you learn that every great medical device begins with empathy - a deep understanding